StopWaste.org | Marker Seven

StopWaste.org

Creating A Unified Information Architecture

StopWaste is a public agency in Alameda County, CA, dedicate to inspiring and educating residents and businesses to reduce, reuse and recycle.

For years, each StopWaste program manager created and maintained their own individual websites resulting in a disparate array of information, a complete lack of brand presence and perceptions by the public that the organization was a government watchdog or a garbage company.

Marker Seven created a single digital destination to serve multiple users and initiatives with a sophisticated information architecture that supports the brand and communication goals of StopWaste while serving effectively serving the needs of both external and internal audiences.

Marker Seven Services

Insight & Planning
Digital planning
Industry research
Persona and scenario development
Online Brand & Content Strategy
Messaging strategy

Experience & User Interface
Technical design
Multi device responsive design
Information Architecture
Interface design
Experience design

Digital Products
Websites
Custom Applications
Content Management
Measurement
Search Engine Optimization

Our Work

Planning Phase

To consolidate the various properties into one site required an understanding of StopWaste’s target users and how programs are run internally. We embarked on a comprehensive planning phase to interview real users and worked with program managers to organize content according to the user experience, build consensus along the way for a streamlined editorial process.

CMS PLATFORM

Multiple sites built on a proprietary CMS had become expensive to maintain and difficult to modify so we consolidated thousands of pages into a single architecture, migrating content to a flexible framework built on Drupal. The open-source CMS platform made it much easier for the client to add and modify content while also accommodating future initiatives.

Modern Experience