Caravel Group | Marker Seven

Caravel Group

Building digital products to power a service business

Caravel Group performs consulting services, marketing communications, and event management for the life sciences industry

One of Caravel’s core service differentiators are the online portals and gateways that give clients exclusive access to materials and performance tracking. Over the years, the tools being used had been pushed far beyond their intended capabilities. Wanting to capitalize on recent advances in technology, Caravel asked us to help scale the tools to the growing needs of their business.

After an evaluation of the tools and Caravel’s current and future needs, Marker Seven recommended a suite of custom digital products designed specifically for Caravel and the type of meeting management they perform. The result was improved offerings for their clients, time saved in administrative set-up and management, and a flexible framework for even more growth.

Marker Seven Services

Insight & Planning
Digital planning
Problem definition
Measurement
Product Performance Measurement and Analysis
Search Engine Optimization

Experience & User Interface
Experience design
Information Architecture
Technical design
Multi device responsive design
Interface design
Content design

Digital Products
Mobile Applications
Custom Applications

Our Work

Expanding the Client's Core Offering

The platform we created for Caravel gave them the ability to spin up new instances of the client portal for white labeling without significant development time. Each new instance can be customized in terms of functionality and user groups so the offering can be tailored to the specific needs of their clients. Rather than be limited to a strictly service model, the white label capability allows Caravel to promote products on a SaaS model.

Increased Productivity Means Better Service

In the event business, time and timing are everything. If things take too long, deadlines are missed and service offerings falter. To increase productivity and give Caravel more time to service their clients, we implemented an import process that quickly uploads local information for in-portal management. We also added an auto update function that uses an API to automatically update information from a third-party events system, ensuring that information in the portal is always up-to-date. The new tools have a fresh and modern look, enhanced navigation and intuitive user experience that clients love, while giving Caravel’s brand a boost.

A Wealth of Industry Experience

Our in-depth experience in building custom solutions in event management and medical communications really helps when working with Caravel. We understand their particular challenges and the types of information that are important to both their internal planning staff and their clients. We’ve made recommendations on enhancements and complements Caravel can add to their existing suite of products including pre-event, onsite and post-event reporting and account management tools. The goal is to continuously meet our client’s needs while raising the level of service they’re able to provide.

We Shine as a Technology Partner

Often our clients must respond quickly to their users’ needs and don’t always have the benefit of knowing requirements until a project is underway. In these cases, we spend more time understanding a client’s internal business process to make sure we launch an initial product build that supports existing systems with essential core elements. Next, we’ll create a roadmap for additional issues or ideas to be addressed in later iterations. You never stop improving your business, so why would you stop improving the technologies that power your business? As a full-service digital agency, we’re able keep our eye on ways to improve those tools. With a holistic view of the digital landscape, we can spot gaps in offerings and make recommendations for enhancements while creating a consistent user experience between the suite of products.